1960s US and UK Nabisco Godzilla Plastic Figure SSS

Estimated value:$50-$60

In 1962, Godzilla movies were all the rage and a deal was made to make miniature Nabisco Godzilla figures to insert in US and UK cereals.

The plan was to run a box design with Godzilla but the artwork never made the grade and the plan was scrapped. The figures were mixed into the UK Dragon and the US Dinosaur boxes. Never a mention that the weird figure was Godzilla until years later when these appeared at toy shows.

You get the ONE figure in the design shown in RANDOM color. Buy more than 1 and we start mixing colors. Each figure they released was in one of four colors; red, green, blue, or green.

Each box came with ONE plastic figure.

In the 1950s, Nabisco products often had premiums included in many of their breakfast products. Some are more famous or more rare than others. This dragon set was at the end of their series in the late 1960s. With the beginnings of The Age of Plastic, Nabisco seems to have chosen to include this type of premium in Rice